Coldwell Banker Bain · Lake Union
Unlocking Home
A free, 7-week training program run with Tom Ferry Certified Coaches. Launches October 5, 2026.
until Unlocking Home launches · Monday, October 5, 2026
The 10-day countdown
One video a day until launch
Each countdown video lands here as it posts. Check back daily.
The program
Seven weeks. Seven unlocks.
Unlocking Home is a company training program built to grow your business week by week, coached alongside Tom Ferry Certified Coaches.
Unlock the Money in Your Phone
Unlock More Opportunities
Unlock the Buyer
Unlock the Machine
Unlock the Listing
Unlock the Playbook
Unlock 2027
Inside the program
Tools You'll Learn
The platform capabilities you'll get hands-on with over the seven weeks.
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01
Redfin Premium Placement
Put a listing into Coming Soon and it gets premium placement at the top of Redfin.com, in front of 50M+ monthly visitors. Every lead that clicks "Contact Agent" routes directly to you, the listing agent, not to a portal-paid stranger.
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02
Agent Network
See real buyer demand before a property goes active, pulled from saved searches and Collections set up by Coldwell Banker Bain agents and sister CIH-branded company agents. Back your pricing conversation with an actual number of interested buyers, not a guess.
Find the top-producing agents in any neighborhood, so you can personally reach out to the ones most likely to already have a matching buyer, instead of hoping the MLS brings the right buyer's agent along.
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03
Collections (buyer search)
A live, branded search built for a specific buyer that updates automatically and pulls in new First Look listings the moment they launch. As more listings launch in earlier, less-public stages, no single public portal shows the whole market anymore. Collections does.
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04
AI Assistant
Drafts your emails, sets your reminders, and tells you exactly who to follow up with each day, handling the manual busywork that otherwise eats hours out of your week.
The prizes
Real prizes. Real numbers.
310 winners across three major prizes, plus 10 more winners every single week.
Home Platform Prize
AI Assistant Prize
CRM Prize
Weekly Prize
Does your brokerage offer you this?
Your contact
Keoki McCarthy
Principal Managing Broker · Coldwell Banker Bain, Lake Union
Want to know what Unlocking Home could mean for your business? Call me directly, or grab an hour on my calendar and we'll walk through it together, at the Lake Union office or on Zoom.
Schedule with me
Book an hour with Keoki
Pick a time that works for you. These are live openings on my calendar.
Coldwell Banker Bain Lake Union office · 1200 Westlake Ave N, Seattle, WA 98109
You're booked
Questions before then? Call me: 425-835-3654
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Stay in the loop
Keep me posted
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