More Than a
Campaign
Live Well with Coldwell is more than a campaign,
it’s a philosophy.
It redefines the role of a real estate agent from transactional to transformational, positioning you as a trusted advisor in every moment that surrounds home.
From milestones to everyday living, it’s about helping people live better — not just move.
What It Means
for You
For affiliated agents, Live Well with Coldwell creates a more meaningful way to connect with clients.
It helps you:
- Build deeper, more emotional relationships
- Stay relevant beyond the transaction
- Create stronger long-term loyalty
- Differentiate yourself in a crowded market
A Brand People
Connect With
Today’s consumers aren’t just choosing an agent — they’re choosing a brand they trust and connect with.
Live Well with Coldwell positions you within a brand that feels modern, human and emotionally resonant — helping you stand out in a way that goes beyond features and services.
That storytelling doesn’t just live online — it shows up at scale. Our campaigns are featured in high-impact, tentpole cultural moments, reaching millions of engaged viewers and placing the Coldwell Banker brand in the environments where home, community and life are already being celebrated.
By pairing emotional storytelling with data-driven tools like Move Meter®, we’re not just building awareness — we’re shaping how people think and feel about home.
The Coldwell Banker brand has ranked among the most effective advertisers during the fall football season, and has been the #1 rated real estate advertising brand for over a decade.
Built for Modern
Real Estate
In a world where transactions are fewer and competition is higher, staying connected to your clients matters more than ever.
This platform gives you a way to show up consistently — through storytelling, lifestyle content and meaningful engagement that keeps you top of mind.
A Better Way to
Build Your Business
This isn’t about doing more marketing.
It’s about doing more meaningful marketing — grounded in how people actually live, and how you can be part of that.
Consumers who watched Coldwell Banker® advertising are 4.5 times more likely to work with a Coldwell Banker affiliated agent (*Coldwell Banker/Quester Consumer
Research April 2025)